GoFar Rewards
®
DETAILS
GoFar Rewards® is Wells Fargo bank’s rewards program that earns it’s members points for the purchases made on their Wells Fargo credit card. These points can be redeemed for several types of awards including cash, gift cards, travel points, and statement credits toward purchases and travel reservations. Rewards points can also be shared with friends or relatives or used to make a charitable donation.
ROLE
Senior UX/UI designer
TOOLS & METHODS
Design systems
Protoyping
Photoshop
Illustrator
TIMELINE
7 months
02.2015 – 08.2015
The Challenge
Wells Fargo made a strategic investment towards revitalizing it's credit card rewards program, with an energetic and active branding overhaul to the information architecture, tone, and visual language.
Our team’s goal was to integrate this new design system replacing an outdated, largely static website with a modern, responsive, mobile-friendly experience that meets customers' evolving expectations while showcasing the bank's broad product offerings.
Several third-party vendor partner platforms (eg. Montrose, Epsilon) were integrated in such a way to ensure a cohesive and seamless experience across the entire ecosystem.
How it was solved
Over a period of 7 months, our team designed a responsive site that provides users a great experience on a range of devices. We took a user-centered approach that started with customer needs and provided connected pathways to products and services that fit their goals. Once signed onto the rewards site, users can build a journey with the help of tools and calculators, personalized favorites, and the ability to connect their goals with family and friends
Experiences I delivered flows and user interfaces and flows for:
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Flight booking
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Cruise reservations
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Points tracking
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Navigation
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Marketing hero optimization
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Iconography
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UI refinement
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Log-in experience
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Responsive design
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Design system
