GoFar Rewards

DETAILS

GoFar Rewards® is Wells Fargo bank’s rewards program that earns it’s members points for the purchases made on their Wells Fargo credit card. These points can be redeemed for several types of awards including cash, gift cards, travel points, and statement credits toward purchases and travel reservations. Rewards points can also be shared with friends or relatives or used to make a charitable donation.

ROLE

Senior UX/UI designer

TOOLS & METHODS

Design systems

Protoyping

Photoshop

Illustrator

TIMELINE

7 months

02.2015 – 08.2015

The Challenge

Wells Fargo made a strategic investment towards revitalizing the program, hiring creative agency, Fjord, to create an energetic and active brand overhaul to the information architecture, tone, and visual language. As the lead visual designer,

The Process

Over a period of 7 months, my team worked with multiple partners, from retail merchandise warehouses and marketing tech agencies (Montrose, Epsilon), to align all reward items.

I worked on the following experiences:

Flight booking

Cruise reservations

Points tracking

Navigation

A11y

Marketing hero optimization

Iconography

UI refinement

Log-in experience

Responsive design

Design system