I’m a customer-obsessed, product-focused UX/UI designer with 15 years of experience shaping digital experiences at the intersection of design, technology, and business strategy.

I approach UX design as a strategic discipline — one that aligns customer insight, business priorities, and technical constraints to create cohesive, scalable experiences. I’m motivated by leading complex problem spaces, elevating design quality across teams, and partnering closely with product and engineering to deliver work that drives measurable impact while remaining deeply human-centered.

My background in graphic design led to early roles in marketing and branding as an art director, where I developed a strong foundation in visual systems, storytelling, and cross-functional collaboration across both in-house and agency environments.

As digital products became more complex and central to organizational growth, my focus expanded from visual execution to interaction design and ultimately to end-to-end user experience strategy. This evolution deepened my ability to connect user needs with product goals, translate ambiguity into clear direction, and help teams make thoughtful, evidence-informed design decisions.



 

When I’m not solving big problems with my team, I’m enjoying life as husband to an incredible woman, daddy to a talented teenager, and servant to a Corgi and Norwich Terrier canine comedy act. If I’m not obsessing over where my next camping adventure will be, I can be found belting it out at an 80’s music festival.